Mowat & Company have designed a new space on the corner of St James’s and Pall Mall which will enable everyone to access 1,300 wines and spirits from London’s oldest wine and spirits merchant, Berry Bros. & Rudd.
The new store has been designed to evolve the traditions and culture of the special relationship between Berry Bros. & Rudd and their customers.
The space is open and welcoming so that everyone from novices to fully fledged wine connoisseurs can share the experience and expertise on offer.
The store connects the prestige of St James’s with the natural rural environment of winemaking by including a ceiling made from 100-year-old wine barrel staves reclaimed by the design team from a vineyard in France.
The store includes a variety of textures and materials that have been selected to wear in and not to wear out. The variety is accentuated with different geometrical displays inspired by a wall in the Italian landscape. This geometry enables each distinct display to hold extensive tasting notes prepared by the BBR team and their 7 Masters of wine. A specific tasting area has been made in natural stone. Patina brass doors contain a fine wine reserve.
The store celebrates the craftsmanship of the many specialists that contributed their skills, from traditional gold signwriting and bell making, to state of the art enomatic tasting machines.
“As Architects we believe that life is better when you find your place in the world.
Ever since 1698, Berry Bros. & Rudd and their customers have found their place on the corner of St James’s street. Together they have kept this place alive by constantly evolving, changing and gradually growing.
We have designed the expanded store, upgraded cellars and restored consultation spaces to ensure this special place can last long into the future.”
Alex Mowat – Mowat & Company – Architects