M&S Property Strategy
We worked with M&S to develop a “stores of the future” property strategy for their UK estate. The strategy included
Retro fit of classic high street stores
New build city centre stores
New convenience formats
Out of town stores
M&S New convenience formats
M&S has traditionally being a high street store with Menswear, womenswear, food and home departments under one roof.
As customer demographics have changed we helped M&S on new formats for their customers. These included a UK property portfolio that included “M&S Simply Food” stores, fashion only stores as well as roadside convenience formats.
M&S in out of town formats
We developed templates and proposals for how M&S appears on the edge of towns and in retail parks.
The architecture was simple, generous. Everything we proposed for these locations followed a mantra of “do a lot with a little”.
We designed and delivered 2 out of town stores within the property strategy for M&S.
"The vast majority of the improved sales at M&S have come from new or refurbished stores...The new M&S look is defining the British shopping experience."
The Independent on Sunday, May 2007
The design process
The process involved working collaboratively with a dedicated “stores of the Future team” in house at M&S.
As part of the property strategy we co-ordianted a whole team that included detailed design on
Health and well-being
In store circulation
Energy saving ventilation systems